JFK Library

Museum Branding Concept – 2019

In creating a new brand identity for the JFK Library a new logo mark, typeface, and stationery set were created. After a site visit was conducted it was decided that other than the content of the museum the most recognizable aspects were the architecture and large American flag hanging vertically in the pavilion. The new logo mark combines the symbol of the American flag and the unique architecture of the building. This reflects the patriotism of the library and pays homage to the architecture of I.M. Pei.